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Fever-Tree

Mix With the Best
Date

Apr 2026

Description

Fever-Tree’s 'Mix With the Best' campaign centers on the technical craft of mixology, highlighting the preparation of cocktails within professional bar and lounge environments. The commercial video focuses on the interplay of high-quality mixers, detailed bottle pours, and the precise handiwork of bartenders. Produced by SMUGGLER, the project utilizes live-action technique to capture the energy of the bar scene. Through a sequence of close-up shots of glassware and garnishes, the film emphasizes the clean aesthetic of the brand's product range while maintaining an ambient, warm atmosphere.

Style

Horizontal, Commercial, Clean

Industries

Beverages

Background

Bar

Context

TVC / TV Commercial

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