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Black and white portrait of a man with short blonde hair holding a small Italian greyhound in front of his face.
Diptych featuring monochrome bushes above two silhouetted figures standing before warm backlit window curtains.
Vintage fresco painting depicting a fruit tree in a landscape with the white Prada Frames logo overlaid in the center.
Two men standing between columns under a tiled roof, one wearing a bright red coat and the other in a dark jacket.
Two men seated on a long wooden bench inside a formal hall with rows of chairs in the background
Low-angle view of an ornate classical dome ceiling with geometric square and circular motifs beneath an oculus.
Two men seated at a wooden table leaning their heads on their hands indoors, with a blurred wooden chair in the foreground.
Black and white portrait of a man with short blonde hair holding a small Italian greyhound in front of his face.
Diptych featuring monochrome bushes above two silhouetted figures standing before warm backlit window curtains.
Vintage fresco painting depicting a fruit tree in a landscape with the white Prada Frames logo overlaid in the center.

Fantastic Man China PRADA FRAMES 2026 " IN SIGHT" by FOR ... 2026

About

For the latest collaboration between Fantastic Man China and Prada Frames, the project titled In Sight masterfully bridges the gap between contemporary fashion editorial and architectural appreciation. Under the vision of Editor-in-Chief Jiacheng Guo, the series serves as a sophisticated exploration of space and style, captured through the lens of photographer Markus Pritzi. The visuals lean into an elevated, cinematic aesthetic that prioritizes natural light to accentuate both the organic textures of historical murals and the precise, structured tailoring of the featured garments. Art direction by Dou Qianlin ties the disparate elements together, utilizing a mix of editorial portraiture and lifestyle imagery to frame the subjects within grand, symmetrical halls and sun-drenched balconies. The resulting work feels intimate yet expansive, with techniques ranging from the raw texture of film photography to the graphic influence of ink and lithography. By layering these traditional elements with modern fashion sensibilities, the team creates a narrative that feels grounded in heritage while remaining distinctly forward-looking. This project succeeds in transforming a classic editorial format into a study of light and geometry, where every portrait and architectural detail serves to reinforce a cohesive, quiet elegance that is the hallmark of the Fantastic Man brand, delivering a visual experience that is as much about the environment as it is about the apparel.

Brand

Fantastic Man China

Credits

Jiacheng Guo
Editor-in-Chief
Markus Pritzi
Photographer
Dou Qianlin
Fashion Editor/Stylist
Dou Qianlin
Art Director

Industries

Magazines

Styles

EditorialVertical
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