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FANDUEL: Sports Equinox Recruitment

Brand
FANDUEL
Date

Jul 2020

Description

Fanduel marks the Sports Equinox with a targeted recruitment campaign created by agency partners BBH USA. The visual identity of the project centers on a complex, rotating astronomical clock mechanism that serves as a central motif for the event. Utilizing 3D render and CGI techniques, the animation features a dark metallic apparatus integrated with glowing gold rings and starry accents. The motion graphics incorporate subtle references to the sports season through miniature equipment symbols such as footballs, golf balls, and hockey sticks placed within the orbital gear paths. The execution leans into a minimalist aesthetic, using dramatic lighting highlights to maintain a polished, cinematic tone throughout the sequence.

Style

Horizontal, Cinematic, Polished, Minimalist, Futuristic

Techniques

3D render / CGI, Motion Graphics

Industries
Gambling
Color
Gold
Jet Black
Background

3D Rendered Scene

Context

Advertising Campaign

Associated creatives

BBH USA
BBH USAAgency / Creative
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