FANDUEL: Sports Equinox Choir JETS GAME
Brand
Date
Jul 2020
Description
FanDuel centers its latest campaign on the energy of a game day at MetLife Stadium, following the journey of a choral ensemble known as the Sports Equinox Choir. The production moves through the stadium's exterior, capturing the bustle of fans, parking lot festivities, and the iconic scale of the venue. Captured with a live-action technique, the video balances candid environmental shots with focused sequences of the choir arriving on-site. The aesthetic leans into a documentary feel, utilizing natural daylight to record the atmosphere and architectural details of the surroundings.
Style
Documentary, Horizontal, Action, Clean
Industries
Color
Jet Black
Background
Sports Venue
Context
Brand Film / Corporate Video
Associated creatives
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