FANDUEL: NSSGP 2023 Cherish
Brand
Date
Oct 2023
Description
FanDuel frames the intensity of the college football season in this commercial production. The campaign captures the rapid pace of live betting, moving between stadium action, tailgating energy, and mobile app interactions. Developed in collaboration with agency Wieden+Kennedy New York, the project utilizes cinematic, live-action techniques and slow motion to underscore the fleeting nature of the football schedule. Production for the film was handled by WORK USA and PRETTYBIRD US.
Style
Horizontal, Action, Cinematic
Techniques
Slow motion
Industries
Background
Carpark
Context
TVC / TV Commercial
Associated creatives
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