FANDUEL
Gronk Misses The FanDuel Kick Of Destiny 2 Super Bowl LVIII Commercial
Brand
Date
Feb 2024
Description
FanDuel returns to the Super Bowl for its second 'Kick of Destiny' campaign, blending live-action storytelling with high-stakes sports drama. Directed by Arts & Sciences, the commercial features Rob Gronkowski and John Cena, juxtaposing a tense, private viewing environment with the kinetic energy of a crowded sports bar. Developed by Wieden+Kennedy New York, the film uses cinematic, moody lighting and sleek interior design to amplify the narrative of a missed field goal. The production integrates complex post-production and visual effects from Parliament and Portus Imaging to mirror the emotional intensity of the game day broadcast.
Style
Horizontal, Cinematic, Moody
Industries
Gambling
Event
Super Bowl
Color
Jet Black
Camel
Background
Hotel Room
Context
TVC / TV Commercial
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