Fanatics Sportsbook
Bet On Kendall
Brand
ProjectBet On Kendall
Date
Jan 2026
Description
Fanatics Sportsbook expands its market presence with the 'Bet On Kendall' commercial. The campaign features Kendall Jenner in a direct-to-camera performance, set against the backdrop of a sun-drenched rooftop terrace. Executed with a clean, cinematic finish, the project leans into natural light to establish its aesthetic. The spot captures a composed, urban atmosphere, balancing live-action technique with high-production visuals to align with the gambling and gaming industry.
Style
Horizontal, Cinematic, Warm, Clean
Techniques
Natural light
Industries
Gambling
Color
Pure White
Background
Rooftop
Context
Advertising Campaign, TVC / TV Commercial
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