ExpressVPN

Feb 2021

ExpressVPN expands its brand identity through a series of multi-platform visual assets, ranging from motion design and digital UI animations to large-scale outdoor advertising. The work leverages a cohesive graphic system characterized by bold color blocking, minimalist vector elements, and distinct serif typography. Across these applications, the visual language transitions from high-contrast software interfaces to environmental outdoor billboards and editorial print layouts. The project incorporates a broad suite of design executions, including clean brand photography for apparel and tactile product packaging. The creative direction employs a mix of natural light and studio-based techniques to frame the brand's identity, emphasizing geometric precision and a structured, modern aesthetic across all media.

Horizontal, Commercial, Clean, Graphic

Apps & Digital Platforms