Exeed
Born to More
Brand
ProjectBorn to More
Date
Jan 2025
Description
Exeed presents Born to More, a cinematic commercial for the brand's electric SUV. The film follows the vehicle through a series of contrasting environments, navigating both wind-swept rural landscapes and the structured glow of city tunnels at night. Utilizing live-action techniques, the production leans into a moody aesthetic. High-contrast color grading and focused lighting highlight the SUV's design cues, including its signature illuminated front branding and sleek exterior lines.
Style
Horizontal, Cinematic, Moody, Raw
Industries
Electric / EV
Color
Jet Black
Pure White
Background
Street
Context
TVC / TV Commercial
Associated creatives
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