Etis Living

Dec 2022

Etis Living's brand identity system establishes a cohesive visual language across printed collateral and digital touchpoints. The project, led by graphic designer Nicole Belskaya, leverages a minimalist aesthetic that balances bold typography with tactile materiality. The system integrates editorial magazine layouts, stationery, and custom product packaging, including a branded matchbook and envelopes. Each piece emphasizes clean graphic design and clear iconography, often set against textured backgrounds and sunlit studio interiors. Technically, the project utilizes a restrained palette and layering techniques to create a contemporary look. The identity is applied consistently across showroom assets, digital mockups, and interior architectural imagery, framing the brand's furniture and lifestyle collections with refined serif and sans-serif typefaces.

Horizontal, Commercial, Clean

Typography

Advertising Campaign