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Etis Living: Brand Identity

Date

Dec 2022

Description

Etis Living establishes its brand identity through a comprehensive graphic design system that balances minimalist typography with tactile materiality. The project spans various touchpoints, including printed collateral, editorial layouts, and product packaging, all unified by a clean and deliberate visual language. Designed by Nicole Belskaya, the work leans into an earthy and warm aesthetic. The application of clean typography is paired with editorial collages and architectural imagery, emphasizing the brand's focus on furniture and kitchenware. Through the use of natural light and high-contrast compositions, the identity system anchors the brand within a professional and contemporary commercial context.

Style

Horizontal, Commercial, Clean

Techniques

Typography

Context

Advertising Campaign

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