Esquivel

Jun 2021

The brand identity for Esquivel, developed by graphic designer Chris Page, centers on a minimalist aesthetic that prioritizes clean typography and geometric precision. The visual language utilizes a stark monochrome palette, occasionally punctuated by pale pink accents, to establish a contemporary and refined presence across both physical and digital touchpoints. The project explores tactile elements through deliberate material choices, featuring emboss and deboss techniques on paper stock alongside grainy textures. The identity is applied across stationery, packaging, and digital interfaces, leveraging screen print and CGI rendering to maintain a consistent, high-contrast look that emphasizes negative space and formal composition.

Artistic, Horizontal, Minimalist, Clean

Typography

Advertising Campaign