Esquire Korea

Sep 2026

In this sophisticated preview of the 2026 Prada autumn/winter collection, Esquire Korea delivers a masterclass in modern luxury fashion editorial. The campaign captures the essence of contemporary tailoring through a series of striking studio portraits that lean into the bold, vibrant color palettes and sharp, structured silhouettes synonymous with the Prada aesthetic. Photographer Park Jongha expertly utilizes high-end editorial techniques, moving between deep, saturated red backdrops and minimalist grey settings to allow the intricate textures of forest-green leather and delicate knitwear to take center stage. With Hoyong Kim featured as a lead model, the visual narrative emphasizes a clean, polished look defined by deliberate styling, featuring newsboy caps and geometric accessories that ground the experimental garments in a cohesive, refined identity. The integration of natural light and soft, nuanced beauty lighting creates a visual language that feels both accessible and distinctly avant-garde. By stripping away extraneous noise, the project maintains an unwavering focus on the tactile quality of the fabrics and the precision of the design work, ensuring that each frame functions as a quintessential piece of commercial fashion storytelling. This collection preview highlights the synergy between minimalist portraiture and layered styling, proving that even the most complex luxury pieces can be communicated through a clear, intentional, and high-impact visual framework.

Editorial, Lifestyle, Commercial

Natural light

Luxury Fashion Houses, Fashion