ESPN: There’s Never Been a Season Like This
Brand
Date
Aug 2024
Description
ESPN captures the scope of college football in its campaign, 'There’s Never Been a Season Like This.' The commercial project channels the energy of the sport through live-action technique, juxtaposing the immense scale of packed stadium crowds with intimate close-ups of players and coaches on the field. Developed with creative direction by Arts & Letters, the edit utilizes rapid cuts and slow motion to build momentum. The production features post-production and VFX by Blacksmith, with sound design and music provided by Sonic Union.
Style
Horizontal, Commercial, Action, Cinematic
Techniques
Slow motion
Industries
Background
Sports Venue
Context
Advertising Campaign, TVC / TV Commercial
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