ESPN: May the Best Story Win

Nov 2023

ESPN's 'May the Best Story Win' is a fast-paced sports promotional video designed to build anticipation for the college football championship season. The project leans into a high-energy aesthetic, integrating live-action sports footage with graphic design elements to highlight the intensity of the game. Featuring quick cuts, cinematic action sequences, and rhythmic pacing, the video captures the narrative arc of players and fans throughout the tournament. The creative direction, spearheaded by the agency Arts & Letters, relies on a combination of slow motion and dynamic graphic overlays to emphasize key plays and stadium atmospheres. Post-production and VFX were managed by XYZ and a52, with an original score provided by Overcoast and The Elements Music to support the high-stakes tone.

Horizontal, Action, Cinematic

Slow motion

Sports Venue

Brand Film / Corporate Video