ESPN: Do You Believe?
Brand
Date
Mar 2023
Description
ESPN's 'Do You Believe?' promotional video captures the intensity of professional soccer through a fast-paced sequence of competitive highlights and supporter culture. The spot leans into a high-energy broadcast aesthetic, utilizing rapid cutting to transition between focused athletes in team kits and sweeping shots of stadium crowds. Technically, the piece utilizes a live-action technique interspersed with slow motion to accentuate key moments on the pitch. The visual narrative is supported by a dynamic soundscape from music company Pull, with the inclusion of vibrant text overlays to maintain the energetic pace of the broadcast-focused production.
Style
Horizontal, Action, Cinematic
Techniques
Slow motion
Industries
Color
Navy
Pure White
Crimson
Background
Sports Venue
Context
TVC / TV Commercial
Associated creatives
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