ESPN: Black Adam x NFL
Brand
Date
Oct 2022
Description
ESPN's Black Adam x NFL project leans into a cinematic aesthetic, bridging sports and entertainment through a moody, high-contrast visual narrative. The piece utilizes live-action technique paired with intensive VFX to transform the subject, moving from an icy, atmospheric awakening to an energized, industrial sequence. Captured with tight reaction shots and a cool color grade, the production emphasizes tactile elements like water, smoke, and skin textures. Creative direction was provided by ESPN, with post-production and visual effects handled by the team at LOCKT.
Style
Horizontal, Cinematic, Moody, Grainy
Techniques
VFX / visual effects
Industries
Background
Warehouse
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
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