Ephemeral
Brand Identity
Brand
ProjectBrand Identity
Date
Nov 2021
Description
FUNERAL developed the comprehensive brand identity for Ephemeral, a project focused on modern aesthetics for temporary tattoos. The visual system integrates clean, minimalist graphic design with an earthy color palette of olive greens, creams, and dark browns, anchored by a distinct serif typography scheme. Execution spans across digital UI interfaces, architectural signage, and environmental design. Techniques such as vector illustration and refined grid layouts provide a consistent brand hierarchy across the brand's diverse touchpoints. The project includes varied logo treatments and typographic lockups that emphasize a muted, sophisticated tone.
Style
Horizontal, Commercial, Clean
Color
Pure White
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