Ephemeral: Brand Identity
Brand
Date
Nov 2021
Description
FUNERAL developed a comprehensive brand identity for Ephemeral, a project focused on the visual language of temporary tattoos. The system leans into a clean, minimalist aesthetic, characterized by a muted earth-toned palette of olive greens, creams, and dark browns paired with bold serif typography. The execution spans multiple touchpoints, including digital UI illustrations, environmental signage, and graphic design assets. Across the visual identity, the work maintains a consistent graphic hierarchy, utilizing clean vector elements and structured layouts to present the brand’s messaging in both physical and digital formats.
Style
Horizontal, Commercial, Clean
Color
Pure White
Associated creatives
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