Engine: Gregg Salad

Brand

Date

Feb 2026

Description

Engine brings a deadpan comedic approach to the Gregg Salad commercial, capturing the daily grind of business travel within a bustling airport terminal. The narrative centers on a group of colleagues navigating airport security and terminal life alongside an eccentric co-worker, blending professional surroundings with observational humor. Produced by PRETTYBIRD US with service support from MR Films and editorial work by Arcade Edit, the project utilizes a cinematic, live-action technique to ground the spot in a modern architectural setting. The execution relies on cold color grading and natural lighting to emphasize the glass and metal aesthetics of the terminal, delivering a clean, high-end commercial polish.

Style

Humorous, Horizontal, Cinematic, Clean

Industries

Beverages

Color

Navy

Pure White

Jet Black

Background

Hotel Lobby

Context

TVC / TV Commercial