Elle Thailand
MEME+
Brand
ProjectMEME+
Date
Jun 2025
Description
The MEME+ project for Elle Thailand is a conceptual fashion editorial series led by photographer Waroon Kiettisin. Featuring models Alina Mikheeva and Pure, the production leans into a surrealist aesthetic, blending high-contrast lighting with provocative, internet-inspired text overlays. Technically, the series employs a mix of clean, gritty, and moody tones, utilizing direct flash to ground the high-fashion styling. The imagery incorporates surreal elements and VFX, exploring themes of digital culture through sharp tailoring and avant-garde composition.
Style
Editorial, Vertical
Industries
Luxury Fashion Houses
Color
Jet Black
Pure White
Context
Editorial
Associated creatives
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