Elle Hong Kong: MEANT TO GLOW
Brand
Date
May 2025
Description
MEANT TO GLOW is a fashion editorial series produced for Elle Hong Kong. The project focuses on a series of contemporary portraits featuring a blend of minimalist interior settings and vibrant studio backdrops, highlighting seasonal apparel and accessories. Photographer Mok Jung Wook and producer Lee Kyung Kim capture a series of relaxed, versatile looks that transition from casual daily wear to structured high street fashion. The aesthetic relies on soft natural light and clean compositions to maintain a consistent, airy atmosphere throughout the narrative.
Style
Editorial, Vertical, Warm, Clean
Techniques
Natural light
Industries
Color
Pure White
Denim
Context
Editorial
Associated creatives
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