Elle Hong Kong
MEANT TO GLOW
Brand
ProjectMEANT TO GLOW
Date
May 2025
Description
MEANT TO GLOW is a fashion editorial produced for Elle Hong Kong. The series highlights versatile seasonal attire, ranging from knitwear and denim to relaxed tailoring, captured through a lens of quiet minimalism. Photographer Mok Jung Wook and producer Lee Kyung Kim anchor the project, utilizing soft natural light and clean, neutral-to-vibrant studio backgrounds to focus on texture and composition. The editorial, which spans both indoor settings and neoclassical architectural backdrops, leans into a warm aesthetic to present a series of polished, everyday looks.
Style
Editorial, Vertical, Warm, Clean
Techniques
Natural light
Industries
High Street Fashion
Color
Pure White
Denim
Context
Editorial
Associated creatives
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