Elle Arabia
Pool it Down
Brand
ProjectPool it Down
Date
Jun 2025
Description
Pool it Down is a fashion editorial series for Elle Arabia, captured by photographer Amer Mohamad. The project frames the model against the sharp, geometric lines of blue and white mosaic-tiled swimming pools, using the architectural setting to accentuate sculptural silhouettes and high-fashion garments. The series utilizes natural light to highlight varying textures, from knit fabrics and tweed to reflective chrome and tiled surfaces. The imagery leans into a clean, editorial aesthetic, occasionally incorporating analogue film techniques and grainy textures to contrast with the minimalist backdrop of the pool environment.
Style
Editorial, Horizontal, Clean
Techniques
Natural light
Industries
Luxury Fashion Houses
Color
Jet Black
Background
Outdoor Pool
Context
Editorial
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