Elie Saab: ELIE SAAB LE PARFUM ABSOLU
Brand
Date
Sep 2025
Description
Elie Saab presents this commercial campaign for Le Parfum Absolu, featuring model Abby Champion. The film follows the subject as she traverses an elegant, architectural space, centering on a grand spiral staircase that frames both the scent and the movement of the subject's gown. Captured through a cinematic, live-action lens, the project employs warm, directional lighting to draw out textures and shadows across the scene. The creative execution emphasizes the interplay between silhouette and structure, with casting led by Vincent and Yasmine and photography overseen by Natasha Kot.
Style
Horizontal, Cinematic, Warm
Industries
Context
TVC / TV Commercial
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