Electronic Arts: The Sims | Online | 6
Brand
Date
Sep 2022
Description
Electronic Arts presents this promotional video for The Sims, highlighting key gameplay elements and promotional pricing. The piece features a presenter in a domestic living room setting, bridging the gap between real-world narration and digital content. Produced with a polished aesthetic, the project integrates 3D render and CGI elements to showcase character assets on a holographic platform. The execution relies on crisp commercial lighting and a clean, direct approach suited for digital advertising campaigns.
Style
Horizontal, Commercial, Polished
Techniques
3D render / CGI
Industries
Color
Hot Pink
Jet Black
Background
Living Room
Context
Advertising Campaign
Associated creatives
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