Electronic Arts: The Predictor

Brand

Date

Oct 2022

Description

Electronic Arts leans into the atmosphere of game-day anticipation with 'The Predictor,' a commercial spot centered on the intersection of gaming and professional sports culture. The narrative features former NFL star Marshawn Lynch as a mystic fortune teller, utilizing a cinematic, live-action technique to bridge the gap between supernatural mystique and high-stakes athletic achievement. Produced by Community Films, the project utilizes moody lighting and warm amber tones to ground its premise. The visual storytelling shifts between the intimate setting of a draped tent and the high-energy environment of a stadium, highlighting the brand’s alignment with major sporting events.

Style

Horizontal, Cinematic, Warm

Industries

Video Games

Event

Super Bowl

Color

Jet Black

Camel

Background

Set-dressed

Context