Electronic Arts: The Machine
Brand
Date
Jun 2023
Description
Electronic Arts presents The Machine, a promotional video exploring the data-driven science behind Madden NFL player ratings. The film centres on a fictional prediction laboratory, depicting a team of analysts engaged in rigorous playbook reviews and performance diagnostics. The production employs a cinematic, live-action technique to convey the intensity of the simulation testing process. Set within a high-tech environment filled with monitor banks and digital projections, the visual style maintains a clean, professional aesthetic to underscore the precision of the brand's analytical methodology.
Style
Vertical, Cinematic, Clean
Industries
Color
Off-White
Navy
Background
Office
Context
Brand Film / Corporate Video
Associated creatives
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