Electronic Arts: NHL 23 Release Trailer
Brand
Date
Oct 2022
Description
The release trailer for Electronic Arts' NHL 23 merges live-action sequences with core gameplay, building energy through a series of suburban street hockey and roller skating scenes. Directed and produced in-house by the Electronic Arts creative team, the piece uses horizontal, cinematic framing to bridge the gap between outdoor lifestyle and the gaming experience. The edit balances fluid live-action technique with high-paced digital transitions, focusing on community interactions and street-level play. Post-production and VFX were managed by TBD Post, ensuring a crisp integration of the title's core mechanics within the broader lifestyle narrative.
Style
Horizontal, Cinematic
Industries
Background
Street
Context
TVC / TV Commercial
Associated creatives
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