Electronic Arts
EA | The Sims | Tired | 6
Brand
ProjectEA | The Sims | Tired | 6
Date
Sep 2022
Description
Electronic Arts presents this commercial campaign for The Sims, produced by Alkemy X. The project captures domestic scenes using a distinctive high-angle, overhead perspective that highlights the game's focus on simulated living environments. Leaning into a nostalgic aesthetic, the film transitions from monochrome sequences to vibrant, saturated color palettes. The live-action technique emphasizes the interactive nature of the title through an intimate, observational lens.
Style
Vertical, Commercial, Nostalgic
Industries
Video Games
Background
Bedroom
Context
TVC / TV Commercial
Associated creatives
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