Logo
Aerial view of a white delivery truck driving along a vineyard road with large white ELA typography overlay.
Triptych of branded apparel and pass holder featuring ELA Partners in Wine logos and character illustrations.
ELA Wines brand identity color palette guide displaying wine varieties represented by purple, yellow, and pink circles in a grape formation.
Graphic design presentation slide showing four purple textured geometric shapes representing wine branding elements on a white background.
Graphic design layout of the ELA Wines logo structure in white on a deep purple background, showing custom lettering and bottle icons.
Eight illustrated graphic cards for ELA Wines arranged in a grid against a burgundy background, showing characters and wine bottles.
Aerial view of a white delivery truck driving along a vineyard road with large white ELA typography overlay.
Triptych of branded apparel and pass holder featuring ELA Partners in Wine logos and character illustrations.
ELA Wines brand identity color palette guide displaying wine varieties represented by purple, yellow, and pink circles in a grape formation.

ELA Wines Brand Identity 2026

About

The brand identity for ELA Wines, masterfully crafted by Pedro Vareta Studio, represents a sophisticated fusion of traditional viticulture and modern graphic storytelling. By bridging the gap between an established agricultural heritage and contemporary consumer expectations, the project establishes a cohesive visual language that spans from expansive, cinematic drone photography of sprawling golden vineyards to highly structured corporate collateral. The design execution leverages a bold, minimalist typographic system and a distinctive color palette of deep purple, bright yellow, and soft pink, which effectively anchors the brand's identity across diverse touchpoints. The project leans into a playful, vector-based illustrative style created by José Cardoso, using character-driven vignettes and geometric halftone patterns to elevate simple brand communications into engaging narratives. Technical precision defines the identity, evidenced by a systematic approach to iconography and layout, whether the studio is applying branding to apparel or creating technical design sheets for packaging. The overall aesthetic feels both approachable and premium, utilizing natural light and high-contrast studio strobe techniques to ensure the brand remains visually arresting. Through this meticulous design direction, ELA Wines transforms into more than just a purveyor of alcoholic beverages, establishing itself as a modern lifestyle entity that feels consistent, intentional, and deeply rooted in its own creative ecosystem.

Brand

ELA Wines

Credits

Pedro Vareta Studio
Design
José Cardoso
Illustration
Jorge Ramos
Motion

Industries

Alcoholic Beverages

Styles

HorizontalGraphic

Techniques

TypographyVector
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