ELA Wines

Jun 2026

The brand identity for ELA Wines, masterfully crafted by Pedro Vareta Studio, represents a sophisticated fusion of traditional viticulture and modern graphic storytelling. By bridging the gap between an established agricultural heritage and contemporary consumer expectations, the project establishes a cohesive visual language that spans from expansive, cinematic drone photography of sprawling golden vineyards to highly structured corporate collateral. The design execution leverages a bold, minimalist typographic system and a distinctive color palette of deep purple, bright yellow, and soft pink, which effectively anchors the brand's identity across diverse touchpoints. The project leans into a playful, vector-based illustrative style created by José Cardoso, using character-driven vignettes and geometric halftone patterns to elevate simple brand communications into engaging narratives. Technical precision defines the identity, evidenced by a systematic approach to iconography and layout, whether the studio is applying branding to apparel or creating technical design sheets for packaging. The overall aesthetic feels both approachable and premium, utilizing natural light and high-contrast studio strobe techniques to ensure the brand remains visually arresting. Through this meticulous design direction, ELA Wines transforms into more than just a purveyor of alcoholic beverages, establishing itself as a modern lifestyle entity that feels consistent, intentional, and deeply rooted in its own creative ecosystem.

Commercial

Vector

Alcoholic Beverages, Food & Beverage