EE: Wild Weekender
Brand
Date
Feb 2025
Description
EE presents 'Wild Weekender,' a commercial campaign that follows a group of friends navigating rugged terrain and outdoor environments. The film juxtaposes expansive, windy landscapes with the integrated use of mobile technology. The project features atmospheric, desaturated visuals and cinematic drone footage, grounding the narrative in a live-action technique that highlights connectivity within remote settings. The production was steered by Saatchi & Saatchi London and Iconoclast UK, with post-production and VFX handled by Stray and Harbour.
Style
Horizontal, Cinematic, Desaturated
Techniques
Drone footage
Industries
Background
Meadow
Context
Advertising Campaign, Brand Film / Corporate Video
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