EE

Feb 2025

EE presents 'Wild Weekender,' a commercial campaign centered on the integration of mobile technology within rugged, outdoor environments. The film follows a group of friends navigating a wind-swept landscape, balancing the isolation of a camping trip with the digital connectivity provided by their devices. Produced by Iconoclast UK with creative direction from Saatchi & Saatchi London, the project utilizes cinematic drone footage and a desaturated, atmospheric color grade. The narrative shifts between wide, sweeping shots of grassy hills and intimate, live-action sequences of the group interacting with their smartphones against the elements.

Horizontal, Cinematic, Desaturated

Drone footage

Telecommunications

Meadow

Advertising Campaign, Brand Film / Corporate Video