EE: EE Hella Chill Recap
Brand
Date
Dec 2024
Description
EE presents the Hella Chill promotional campaign, a video project bridging the gaming and telecommunications sectors. The work highlights exclusive Call of Duty operator skins available to EE customers, blending live-action technique with high-energy game sequences. The edit leans into a saturated aesthetic, alternating between vibrant character spotlights and monochrome gameplay footage. Developed by Saatchi & Saatchi London with production by Boomerang, the narrative captures the online community buzz surrounding the digital drop through a fast-paced, multi-format approach.
Style
Horizontal, Commercial, Saturated, Monochrome
Industries
Color
Jet Black
Royal Blue
Sky Blue
Background
Black Seamless
Context
Advertising Campaign, Brand Film / Corporate Video
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