EE presents the Hella Chill promotional campaign, a video project bridging the gaming and telecommunications sectors. The work highlights exclusive Call of Duty operator skins available to EE customers, blending live-action technique with high-energy game sequences.
The edit leans into a saturated aesthetic, alternating between vibrant character spotlights and monochrome gameplay footage. Developed by Saatchi & Saatchi London with production by Boomerang, the narrative captures the online community buzz surrounding the digital drop through a fast-paced, multi-format approach.
