EE
EE Hella Chill Recap
Brand
ProjectEE Hella Chill Recap
Date
Dec 2024
Description
EE presents the Hella Chill promotional campaign, a video project created in collaboration with Saatchi & Saatchi London and Boomerang. The project highlights an exclusive Call of Duty operator skin available to EE customers, blending live-action footage with direct gameplay sequences to showcase the digital integration. The edit leans into a high-energy, fast-paced rhythm, utilizing a saturated aesthetic and monochrome lighting to emphasize the online community buzz surrounding the release. Production was managed by Boomerang, balancing the technical demands of gaming imagery with promotional commercial pacing.
Style
Horizontal, Commercial, Saturated, Monochrome
Industries
Video Games
Color
Jet Black
Royal Blue
Sky Blue
Background
Black Seamless
Context
Advertising Campaign, Brand Film / Corporate Video
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