Edenborough Cycle Collective: Newscastle

Jan 2025

Edenborough Cycle Collective’s 'Newscastle' is a commercial cycling film that documents the journey of riders across diverse environments, ranging from residential roads to wooded trails and open rural landscapes. The film captures the technical aspects of cycling, including gear preparation and rider endurance, through a series of rhythmic, active sequences. Produced by AdSmart from Sky, the project utilizes a distinct monochrome aesthetic to emphasize the motion and physicality of the sport. The work relies on high-contrast lighting and cinematic framing to establish a grounded, outdoors-focused tone across all captured footage.

Horizontal, Cinematic, Monochrome

Analogue / film

Forest

Advertising Campaign, Brand Film / Corporate Video