Edenborough Cycle Collective
Newscastle
ProjectNewscastle
Date
Jan 2025
Description
Edenborough Cycle Collective explores the terrain of the sport in their project, Newscastle. The campaign captures cyclists as they transition between suburban landscapes, wooded trails, and open rural roads, focusing on the endurance and movement inherent to the cycling experience. The visuals lean into a monochrome aesthetic, utilizing high-contrast lighting to establish a cinematic, timeless atmosphere. With a documentary-style approach, the film highlights the technical preparation of equipment alongside the physical intensity of riders in action.
Style
Horizontal, Cinematic, Monochrome
Techniques
Analogue / film
Industries
Cycling
Background
Forest
Context
Advertising Campaign, Brand Film / Corporate Video
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