Easy House
Brand Identity
Brand
ProjectBrand Identity
Date
May 2023
Description
The brand identity for Easy House, developed by Andrea Reza, centers on a minimalist aesthetic that bridges commercial culinary presentation with playful graphic elements. The project encompasses a full suite of collateral, including menu layouts, outdoor signage, and digital mockups, all unified by a distinct green and white color palette. Execution across the identity relies on clean typography and vector illustration, featuring recurring motifs like the rabbit and lotus flower. These graphic assets are balanced by commercial photography that documents the food preparation process using natural light, grounding the stylized brand visuals in the texture of culinary craftsmanship.
Style
Clean, Commercial
Techniques
Vector
Associated creatives
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