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A white smartphone displaying green graphic design and typography against a light green background.
Chinese characters in white font centered on a solid green background square
Green vector illustration of a cartoon rabbit holding a large lotus flower stem against a plain background
Close-up of hands folding a dumpling with a metal bowl of chopped vegetable filling on a stainless steel counter
Green and white dinner menu design featuring illustrated rabbits dining together and columns of dishes for Easy House.
Large outdoor billboard displaying green typography and illustrated graphics mounted on a ribbed metal wall.
A white smartphone displaying green graphic design and typography against a light green background.
Chinese characters in white font centered on a solid green background square
Green vector illustration of a cartoon rabbit holding a large lotus flower stem against a plain background

Easy House Brand Identity 2023

About

The brand identity for Easy House, developed by Andrea Reza, centers on a clean and minimalist aesthetic that draws from a distinct green and white color palette. The project spans various touchpoints, including restaurant menu design, outdoor billboard signage, and custom vector illustrations featuring playful rabbit motifs and floral elements. Across both print and digital assets, the work utilizes consistent typographic layouts and integrated Chinese characters to establish a clear visual system. Complementing the graphic design components, the identity extends into commercial culinary photography that captures the preparation of fresh, vegetable-based dishes. This integration of stylized vector graphics with authentic, natural light photography provides a cohesive look for the restaurant brand.

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