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Easy House: Brand Identity

Date

May 2023

Description

The brand identity for Easy House, developed by Andrea Reza, centers on a clean and minimalist aesthetic that draws from a distinct green and white color palette. The project spans various touchpoints, including restaurant menu design, outdoor billboard signage, and custom vector illustrations featuring playful rabbit motifs and floral elements. Across both print and digital assets, the work utilizes consistent typographic layouts and integrated Chinese characters to establish a clear visual system. Complementing the graphic design components, the identity extends into commercial culinary photography that captures the preparation of fresh, vegetable-based dishes. This integration of stylized vector graphics with authentic, natural light photography provides a cohesive look for the restaurant brand.

Style

Clean, Commercial

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