each of its perfumes

Jun 2026

The brand identity for Each of Its Perfumes signals a deliberate departure from the saturated world of mass-market fragrance, grounding itself instead in an evocative, heritage-inspired aesthetic that prioritizes narrative and exclusivity. Under the design direction of Over Soon, the project leans into a minimalist, editorial sensibility that marries the complexity of Dutch masters-style floral still lifes with the crisp, structured geometry of modern corporate communication. Through an artful use of typography, the identity channels a sense of archival scarcity; whether through high-contrast print collateral featuring deckled, textured paper or the bold, embossed red lettering on earthy, dark brown packaging, every element feels intentionally curated. The visual language utilizes techniques like studio strobe lighting to emphasize the interplay between transparency and reflection, while simultaneously exploring organic, tactile qualities. By juxtaposing ingredients like tobacco, cacao, and bitter liqueur against the technical precision of batch numbering and product specifications, the brand creates a contemplative experience that feels like a discovery. This approach to fragrance, beauty brand identity design is punctuated by transient elements, such as motion-blurred florals and underwater immersion shots, effectively bridging the gap between fine art and commercial product design. The result is an atmospheric, highly disciplined collection of visuals that transform the act of perfumery into a rare, archival object for the discerning consumer.

Commercial

Typography

Fragrance, Beauty