Electronic Arts: UFC 4 Official Reveal Trailer

May 2025

Electronic Arts marks the return of its premier fighting simulation with the official reveal trailer for UFC 4. The project blends live-action elements with high-fidelity gameplay footage to showcase the game's expansive range of combat environments, transitioning from gritty backyard chain-link rings to high-production professional arenas. Executing a fast-paced aesthetic, the trailer leans into 3D render/CGI techniques to highlight striking mechanics, grappling transitions, and character-specific celebratory poses. The production features energetic pacing, supported by deliberate slow motion sequences and dynamic lighting throughout. Sound and music were provided by The Crystal Creative.

Horizontal, Action, Cinematic

3D render / CGI, Slow motion

Sports Venue

Advertising Campaign, TVC / TV Commercial, Brand Film / Corporate Video