Electronic Arts: Spark Something

Jan 2023

Electronic Arts presents "Spark Something," a creative campaign that utilizes stylized 3D render / CGI environments to bring a sense of play to the forefront. The spot centers on an isometric dollhouse set design, distinguished by high-contrast saturated color grading and moody neon lighting. Produced by Golden LA and WORK USA, the film shifts between expansive overhead perspectives and intimate close-ups of the intricate miniature furniture. The cinematic visual language emphasizes the interplay of neon pink and blue tones against a black and white checkerboard floor, building a distinct aesthetic through precise digital construction.

Horizontal, Cinematic, Saturated, Neon

3D render / CGI

3D Rendered Scene

Advertising Campaign, Brand Film / Corporate Video