Electronic Arts: Spark Something
Brand
Date
Jan 2023
Description
Electronic Arts brings the digital world of The Sims into a physical space with their Spark Something commercial. The project centres on a meticulously constructed dollhouse cutaway that recreates the franchise's iconic interior design, from heart-shaped headboards to checkered flooring. Produced by Golden LA, the film uses moody neon lighting to transition the game's aesthetic into a tangible, high-angle cinematic environment. The execution leans into a stylized look, bridging the gap between CGI and tactile set design.
Style
Horizontal, Cinematic, Neon
Techniques
3D render / CGI
Industries
Color
Violet
Hot Pink
Background
3D Rendered Scene
Context
TVC / TV Commercial
Associated creatives
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