Electronic Arts: Madden 24 30
Brand
Date
Dec 2025
Description
Electronic Arts brings the intensity of professional football to the screen in this high-energy commercial for Madden 24. The film balances cinematic player sequences with rapid, broadcast-style gameplay footage, capturing the scale of the sport from locker room tension to the final moments on the turf. Produced with post-production and VFX by LOCKT, the project utilizes a blend of live-action technique and crisp digital rendering. The piece leans into an action-oriented visual language, employing slow motion and rhythmic pacing to mimic the high-stakes atmosphere of the game.
Style
Horizontal, Action, Cinematic
Techniques
Slow motion
Industries
Color
Navy
Pure White
Crimson
Background
Sports Venue
Context
TVC / TV Commercial
Associated creatives
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