Electronic Arts: EA x UFC 4 - Fighter Update
Brand
Date
May 2025
Description
Electronic Arts presents a fighter update for EA x UFC 4, showcasing high-fidelity character modeling within the UFC octagon. The project captures athlete-specific movements and combat sequences, utilizing dynamic camera angles to track grappling and striking maneuvers. The footage employs cinematic lighting and digital effects, blending realistic character rendering with stylized promotional graphics. The production draws on 3D render / CGI techniques and live-action camera movements to frame the action. Creative development was led by EA, with music and sound design provided by The Crystal Creative.
Style
Horizontal, Action, Cinematic
Techniques
3D render / CGI
Industries
Background
Sports Venue
Context
Social Media / Short Form Video
Associated creatives
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