Draftkings: Fishing
Brand
Date
Jul 2024
Description
Draftkings presents 'Fishing', a commercial spot that blends leisure with gameplay narrative. The production captures three men on a sportfishing boat, accented by the incongruous appearance of a performer playing a grand piano on a nearby yellow inflatable raft. The film utilizes natural light and a cinematic live-action technique to establish a calm, coastal atmosphere. The edit cuts between close-up reactions and shots of smartphone gameplay, highlighting the integration of casino apps into the maritime setting. Sound design for the project was managed by MAS-Music and Strategy.
Style
Horizontal, Cinematic, Warm
Techniques
Natural light
Industries
Color
Gold
Pure White
Background
Ocean
Context
TVC / TV Commercial
Associated creatives
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