Draftkings: Champagne
Brand
Date
May 2023
Description
This commercial spot for Draftkings leans into the energy of a sports betting win, depicting two friends in a domestic setting celebrating a victory with a novelty champagne bottle. The film utilizes a live-action technique to capture a spontaneous, celebratory moment. The project captures a casual, interior-focused environment, utilizing horizontal framing to present the brand’s sports betting features within a relatable living room context. PS260 provided production support for this commercial campaign.
Style
Horizontal, Commercial
Industries
Color
Beige
Jet Black
Background
Living Room
Context
TVC / TV Commercial
Associated creatives
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