Dougie Mac presents a documentary-style campaign focused on the impact of their dementia care services. Through intimate, live-action storytelling, the production captures a balance between heartfelt private moments at home and the communal energy of group support sessions.
The film utilizes warm interior lighting and natural settings to document the daily realities of families navigating dementia. By highlighting both quiet personal interactions and lively group activities, the project emphasizes the role of professional support systems. Harrison Carloss led the creative execution of this campaign.
