Domayne: Mattress Project
Brand
Date
Jan 2022
Description
Domayne’s Mattress Project centers on a series of commercial interior styling sessions led by Nonci Nyoni. The visuals feature adjustable bed frames and quilted mattresses set against architectural elements including vertical wood-slat paneling and polished concrete flooring. Captured with a clean aesthetic and illuminated by natural light, the campaign frames the product within minimalist bedroom environments. The styling incorporates layered textiles in muted, earthy tones to emphasize texture, complemented by greenery through circular architectural windows.
Style
Horizontal, Commercial, Clean
Techniques
Natural light
Industries
Background
Set-dressed
Context
E-commerce / Product
Associated creatives
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