Dollar Shave Club: The Club
Brand
Date
Jan 2025
Description
Dollar Shave Club presents 'The Club', a commercial spot that introduces a refined, lounge-inspired aesthetic to the brand's traditional grooming narrative. The film features a vintage-style concierge setting, utilizing warm interior lighting and classic set dressing to build a distinct environment. Produced by Somesuch, the project leans into a cinematic visual language. The production incorporates live-action technique to capture the scene within a wood-paneled space, highlighting the brand's identity through carefully curated art direction.
Style
Horizontal, Cinematic, Warm
Industries
Color
Espresso
Navy
Background
Hotel Lobby
Context
TVC / TV Commercial
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