Dollar Shave Club
The Club
Brand
ProjectThe Club
Date
Jan 2025
Description
Dollar Shave Club introduces The Club, a campaign spot that leans into a refined, lounge-inspired aesthetic. Set within a wood-paneled environment, the film centers on a hotel-style concierge desk and an assembly of men in blue bathrobes, creating a distinct visual identity through cinematic, live-action technique. The production, which features warm interior lighting and classic set dressing, involved Somesuch and DIVISION US for production duties, with post-production and visual effects handled by Somesuch and Untold Studios. Sound design and music were provided by Factory Studios.
Style
Horizontal, Cinematic, Warm
Industries
Cosmetics
Color
Espresso
Navy
Background
Hotel Lobby
Context
TVC / TV Commercial
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