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Dish

Do Nothing
Brand
ProjectDo Nothing
Date

Jun 2026

Description

Dish presents 'Do Nothing,' a television campaign produced by Arts & Sciences. The spot features a man and woman on a nighttime drive, with the driver boasting about his ability to record multiple television channels simultaneously while doing nothing. The female passenger responds with deadpan dialogue that underscores the convenience of the service. The film leans into a cinematic aesthetic, utilizing low-key lighting and a monochrome palette to create a moody atmosphere. Shot as a live-action piece, the production captures the interior of the vehicle in stark contrast to the dark exterior, focusing on the character interaction within the technology and telecommunications project.

Style

Horizontal, Cinematic, Monochrome, Matte

Industries

Telecommunications

Context

TVC / TV Commercial

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