Dietz & Watson leans into an informal, conversational tone for their Ushers Nuts campaign. The commercial features a character study centered on an older man delivering game-day tips from within a wood-paneled living room setting.
Produced by RTO+P Wake&Make with creative direction from Red Tettemer O’Connell + Partners, the live-action technique utilizes soft, warm lighting to frame the brand's snack product line. Post-production and VFX were also handled by Red Tettemer O’Connell + Partners.