Dick's

Watt Holiday Classic

Brand

Date

Jul 2026

Description

Dick’s Sporting Goods captures the high-energy rush of holiday shopping in the 'Watt Holiday Classic' campaign. The spot follows a family navigating an expansive retail environment, filling carts with athletic gear and apparel amidst a festive backdrop. Developed by Arnold Worldwide, the production utilizes a live-action technique to lean into a cinematic aesthetic. Natural interior lighting emphasizes the scale of the retail displays as the narrative unfolds across the store floor, with post-production and visual effects work handled by Brickyard.

Style

Horizontal, Cinematic

Industries

Big Box Retail

Color

Navy

Charcoal

Pure White

Background

Retail Store

Context

TVC / TV Commercial