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Diane von Furstenberg: The Art Of Packing

Date

Nov 2025

Description

The Art Of Packing is a commercial motion graphics piece for Diane von Furstenberg, navigating the intersection of luxury fashion and global travel. The film utilises a vibrant vector art style to illustrate a sequence of international landmarks, vehicles, and destinations. Leaning into a minimalist, retro aesthetic, the animation employs flat colour blocks and clean lines to capture a sense of movement. Sound and music design for the project is provided by MAS-Music and Strategy.

Style

Horizontal, Commercial, Minimalist, Retro

Techniques

Animation, Motion Graphics

Background

Illustrated Frame

Context

Advertising Campaign, Brand Film / Corporate Video

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