Destination Canada’s 'Maple Leave' is a cinematic live-action campaign that highlights the diverse outdoor landscapes across the country. The project captures individuals engaging with nature, from woodland settings to quiet lakeside moments, emphasizing relaxation and the scale of the Canadian environment.
Produced by Skin and Bones with creative work by Rethink, the commercial leans into a horizontal, immersive aesthetic. Post-production and VFX were handled by Darling VFX, with editorial support from Saints Editorial, while the audio landscape was crafted by Wave Productions and PR was managed by Praytell.
