DesignMarch: Brand Identity

Jun 2025

DesignMarch presents a comprehensive brand identity system that translates festival programming into a cohesive visual language. Through a mix of motion graphics and static print collateral, the project leverages vector-based typography and high-contrast color palettes to define the event's professional aesthetic. Graphic design by Strik anchors the work, utilizing bold geometric patterns and dynamic layering techniques that appear across both digital and physical applications. The system extends into environmental and merchandise touchpoints, from outdoor advertising in urban settings to custom event textiles. By integrating clean minimalist layouts with vibrant color-blocking, the identity maintains a consistent look whether displayed on luminous digital screens or printed on event ephemera. The execution emphasizes a flexible grid structure, showcasing the festival's diverse scope through fluid motion and precise typographic composition.

Commercial, Clean, Vertical