Department For Transport
Don't Let A Car Change Who you Are
Date
May 2026
Description
The Department for Transport’s latest public awareness campaign, 'Don't Let A Car Change Who you Are,' explores the behavioral shifts of individuals navigating suburban and urban environments. Developed by agency partners BMF Sydney, the project utilizes observational framing and documentary-style techniques to ground the narrative in everyday social scenarios. The film moves across various public spaces—from parklands to city storefronts—relying on natural light and a clean, grounded aesthetic. Production was led by Good Oil, ensuring a consistent visual tone throughout the series of vignettes.
Style
Documentary, Horizontal, Clean
Techniques
Analogue / film, Natural light
Industries
Public Awareness
Color
Charcoal
Beige
Background
Street
Context
Brand Film / Corporate Video
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